RESUME

EXPERIENCE

Marketing Analytics and Insights Supervisor 
Joyce Meyer Ministries (Fenton, MO) | 2010 – Present

  • Develop and monitor strategic and campaign goals
  • Develop video streaming opportunities and partnerships.
  • Provide feedback and strategic reports to executive team.
  • Foster and maintain third party relationships.
  • Manage digital advertising: placement, creative direction.
  • Report on TV, DVR, streaming and OTT viewership.
  • Gather demographic and psychographic details about audience.
  • Work with BI Team on marketing data collection for campaigns.
  • Gather and evaluate impactful market information.
  • Translate marketing metrics into actionable strategic recommendations.
  • Monitor market activity and formulate recommendations to improve performance.
  • Work with department managers on work requirements for marketing metrics and KPI reporting.
  • Investigate and recommend innovative solutions for gathering marketing insights.

Marketing Strategies & Creative Services CEO 
JAM Multimedia (Saint Charles, MO) | 2006 – 2010

  • Develop strategies to reach performance objectives.
  • Help orgs develop presence on key social media sites.
  • Create and manage content across digital channels.
  • Develop broadcast, print and digital creative for clients.
  • Monitor web/social analytics and develop reports for clients.
  • Print design: collateral, CD, book, magazine design.
  • Broadcast production (write, shoot, edit TV/radio spots).
  • Create integrated marketing campaigns.

Marketing Manager
Raycom Media: KWWL-TV, NBC (Waterloo, IA) |2003 – 2006

  • Plan and execute sales promotions, events, and community partnerships
  • Communicate and negotiate directly with clients on promotions and events.
  • Manage marketing and promotional budgets and expenses.
  • Plan and coordinate of major promotional campaigns from inception to completion
  • Ensure the preparation of promotions and timelines are executed properly.
  • Manage, train and supervise promotions and creative services staff.
  • Provide significant contribution to stations’ broadcast image and online presence.
  • Contribute to stations’ print marketing initiatives.
  • Maintain accurate and detailed calendars of upcoming appearances, contests, concerts and sampling opportunities for clients.
  • Serve as liaison with NBC, member of regional NBC Marketing Group, and member of Raycom Marketing Group.

Digital Director & Creative Services Manager
ME&V (Cedar Falls, IA) | 1998 – 2003

  • Manage new website development and other marketing projects from start to finish, on time and on budget.
  • Work closely with creative and development teams to develop a wide range of digital marketing assets.
  • Create online promotional campaigns—including discovery, strategy, implementation, and monitoring of results.
  • Provide creative input and engage in brainstorming, copywriting, architecture, and design.
  • Act as the main point of contact for clients.
  • Develop/implement SEO, SEM, online advertising programs.
  • Provide key performance indicator reports to clients.

Marketing Team: TV Producer / Web Manager
Hearst Television: WDTN-TV, ABC (Dayton, OH) | 1996 – 1998

  • Write, shoot and edit on-air promotion commercials as well as station sponsored promotions
  • Manage station website, work with news department on curating content, develop sales and TV promotions to drive people to site, serve as station internet “expert” for on-air purposes.
  • Traffic all promos to ensure proper placement on the television stations.
  • Ensure all events, contests and promotions are executed properly.
  • Develop relationships with local clients, venues and community leaders that help further the marketing of the TV stations.

TEACHING/SPEAKING

Lindenwood University
Saint Charles, MO | 2010-Present

  • Introduction to Digital Media
  • Film & Theology
  • Evangelism & Discipleship
  • Basecamp Panel Speaker

Wartbug College
Waverly, IA |1999-2006

  • Introduction to E-Business
  • E-Business Practicum
  • Introduction to Marketing

Imagine Iowa’s Future
Cedar Falls, IA | 2004

Grand Slam Business Expo
Waterloo, IA | 2001-2003

EDUCATION

Music Production and Engineering
Berklee College of Music (Boston, MA) | Attended: 1988-1989

B.A. Critical Film Studies
B.S. Broadcast Production & Management
University of Colorado Boulder | Graduated: May 1992

M.A. Theological Studies
Covenant Theological Seminary | Graduated : May 2008